The Diploma in Digital Marketing at SCQF Level 6 provides learners with a qualification that demonstrates underpinning knowledge and evidence of competence in digital marketing. The qualification includes: understanding the business environment; understanding legal, regulatory and ethical requirements in sales or marketing; using collaborative technologies; principles of marketing and evaluation; developing professionalism and digital marketing metrics and analytics and gives you the knowledge and skills required to plan, implement and monitor effective digital marketing campaigns.
 To attain this qualification, candidates must complete 65 SCQF Credits in total comprising of 27 mandatory credits and 38 optional credits from the groups below:
Full details of the qualification can be found on the SQA or EAL Website as appropriate using the following link :
Full details of the Modern Apprenticeship framework can be found on the Skills Development Scotland Website using this link :
| Qualification | Modern Apprenticeship |
| SVQ Level | 3 |
| SCQF Level | 6 |
| Course Code | GK4W 46 |
Mandatory Units
Candidates must complete 27 credits from this group:
| H8PK 04 | 2 SCQF Credits | Understanding the business environment |
| H8PL 04 | 2 SCQF Credits | Understanding legal, regulatory and ethical requirements in sales or marketing |
| F9A8 04 | 6 SCQF Credits | Using collaborative technologies 3 |
| H8PM 04 | 7 SCQF Credits | Principles of marketing and evaluation |
| H8PN 04 | 4 SCQF Credits | Develop own professionalism |
| H8PP 04 | 6 SCQF Credits | Digital Marketing metrics and analytics 1 |
Optional Units
Optional Units : Group A – Candidates must complete from 14 to 30 credits from this group:
| H8PR 04 | 6 SCQF Credits | Principles of Social Media advertising and promotion |
| H8PT 04 | 5 SCQF Credits | Search engine marketing 1 |
| H8PV 04 | 5 SCQF Credits | Content marketing 1 |
| H8PW 04 | 4 SCQF Credits | Marketing on mobile devices |
| H8PX 04 | 5 SCQF Credits | Online display advertising 1 |
| H8PY 04 | 5 SCQF Credits | Email marketing 1 |
Optional Units : Group B – Candidates must complete from 8 to 24 credits from this group:
| F9CC 04 | 4 SCQF Credits | Design and imaging software 2 |
| F9AL 04 | 3 SCQF Credits | Audio and video software 2 |
| F9D1 04 | 4 SCQF Credits | Spreadsheet software 2 |
| H8RO 04 | 6 SCQF Credits | Principles of social media within a business |
| H8R1 04 | 7 SCQF Credits | Principles of keywords and optimisation |
| H8R2 04 | 8 SCQF Credits | Content management system website creation |
| F9D5 04 | 5 SCQF Credits | Website software 3 |
| H8R3 04 | 5 SCQF Credits | Principles of marketing stakeholder relationships |
| H8R4 04 | 5 SCQF Credits | Brand development |
| H8R5 04 | 4 SCQF Credits | Project management 1 |
| H8WP 04 | 6 SCQF Credits | Analyse and report data |
| H8R6 04 | 5 SCQF Credits | Produce copy for digital media communication |
| F9AM 04 | 4 SCQF Credits | Video software 3 |
| H8R7 04 | 9 SCQF Credits | Delivering e-commerce solutions |
Workplace Core Skills
| F427 04 | Communication at Level 5 |
| F42B 04 | Numeracy Level 5 |
| F42F 04 | Information and Communication Technology Level 5 |
| F42K 04 | Problem Solving Level 5 |
| F42P 04 | Working with Others Level 5 |